Advertising Opportunities - Hop on Board
UB's campus shuttles and buses are a highly visible branding and marketing mechanism that can be used to embed key messages, build name recognition, and promote campus programs.
UB's Division of Student Affairs, Parking and Transportation Services, is pleased to offer use of campus transit vehicles for UB program promotion. Shuttles and buses are available for UB and unit branding, and internal service promotions.
The goal of the Campus Transit Advertising guideline is to communicate prices and process for promotion on and in campus buses and shuttles, and to maximize the cost-effectiveness of this highly visible medium.
Parking and Transportation Services coordinates the reservation, production and installation of bus and shuttle wraps, frame advertising and interior advertising on all campus transit vehicles.
Requests are subject to review and approval by Parking and Transportation Services, in keeping with the best interests of the university.
Monthly Rates - Advertising
All Rates represent cost per month for ad duration.
Wraps
| Quantity | Ad Duration | ||
| One Bus | 3 months $170/m |
6 months $150/m |
12 months $130/m |
| Quantity | Ad Duration | ||
| One Shuttle | 3 months $150/m |
6 months $130/m |
12 months $110/m |
Shuttle Exterior Frames (Queen Size Display 20'' x 108'')
| Quantity | Ad Duration | |||
| Two Frames | One month $80/m |
One Semester $76/m |
Two Semesters $72/m |
Year $64/m |
Bus Interior Frames (Top Mounted 11'' x 48'') Order in sets of 3
| Quantity | Ad Duration | |||
| One Card | One month $10/m |
One Semester $8/m |
Two Semesters $6/m |
Year $5/m |
Stair Facings for: Shuttle (7'' x 34 '') or Bus (12'' x 24'')
| Quantity | Ad Duration | |||
| One Card | One month $10/m |
One Semester $8/m |
Two Semesters $6/m |
Year $5/m |
Estimated Production Costs
All prices listed below are estimated, and are in addition to the monthly ad duration rates listed above.
Wraps:- Full Bus — $11,000*
- Full Shuttle — $5,500*
(*Estimate only—includes design, printing, installation, removal—cab is not wrapped. Monthly ad rate additional. Final price will be determined upon approval of wrap)
Exterior Shuttle Advertising:- High-res (300dpi) with polystyrene backer — $175/per ad
- Top-Mounted Displays — $11/per ad, must be ordered in sets of 3
- Stair Facings — $55/per ad
Ad design is the responsibility of the ordering party. If needed, design service is available—price varies by designer
Advertising Avenues
Inter-Campus Buses
Wraps
(Total of 12 available for wrapping)
Best used for: Major institutional messages. Longer-term programs that benefit from community-wide exposure.
Interior Promotion
(Available in all buses)
Best used for: Programs and offerings for students, faculty, or staff. Types of interior advertising available include:
- Stair Facings
- Top-Mounted Frames (Above Passengers)
Intra-Campus Shuttles
Wraps
Best used for: Major institutional messages. Longer-term programs that benefit from community-wide exposure.
Exterior Frames
(Displayed on both sides)
Best used for: Shorter-term programs that target on-campus audiences and off-campus visitors and guests.
Interior Promotion
Best used for: Programs and offerings that target students, faculty, or staff. Types of interior advertising available include:
- Stair Facings
Campus Transportation Offerings
UB operates a fleet of 24 buses daily, providing inter-campus transportation for more than 2.9 million passengers a year. These buses provide an abundance of advertising and marketing space. They travel between campuses seven days a week and service the following locations: Ellicott Complex, Lee Loop (Student Union), Governors Residence Halls and Flint Loop on the North Campus; Goodyear Hall & Main Circle on the South Campus.
Parking & Transportation Services currently owns and operates 8 shuttles (including paratransit service) servicing 228,000 passengers a year. These 25-passenger minibuses service the Red, Green, and Yellow Lines on the North Campus, and the Orange Line on the Main Street Campus. They, too, provide high exposure promotion and marketing avenues.
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Contact Information
Parking and Transportation Services
Linda Velazquez
102 Spaulding Quad, North Campus
(716) 645-3943
Email
