UB's campus shuttles and buses are a highly visible branding and marketing mechanism that can be used to embed key messages, build name recognition, and promote campus programs.

UB's Division of Student Affairs, Parking and Transportation Services, is pleased to offer use of campus transit vehicles for UB program promotion. Shuttles and buses are available for UB and unit branding, and internal service promotions.

The goal of the Campus Transit Advertising guideline is to communicate prices and process for promotion on and in campus buses and shuttles, and to maximize the cost-effectiveness of this highly visible medium.

Parking and Transportation Services coordinates the reservation, production and installation of bus and shuttle wraps, frame advertising and interior advertising on all campus transit vehicles.

Requests are subject to review and approval by Parking and Transportation Services, in keeping with the best interests of the university.

Monthly Rates - Advertising

Wraps

Exterior Frames (Queen Size Display 20'' x 108'')

Interior Frames (Top Mounted 11'' x 48'')

Stair Facings (12'' x 24'')

Estimated Production Costs

Wraps: Full Bus - $11,000* plus monthly rate,
Full Shuttle—$5,500* plus monthly rate
(*Estimate only—includes design, printing, installation, removal—cab is not wrapped. Final price will be determined upon approval of wrap)

Exterior Shuttle Advertising: High-res (300dpi) with polystyrene backer-$175/per ad plus monthly rate
Design - price varies by designer

Interior Advertising: Top-Mounted Displays — $10/per ad, ordered in sets of 3 plus monthly rate
Stair Facings - $55/per ad plus monthly rate

Advertising Avenues

Inter-Campus Buses
Wraps
(Total of 12 available for wrapping)
Best used for: Major institutional messages. Longer-term programs that benefit from community-wide exposure.

Interior Advertising
(Available in all buses)
Best used for: Programs and offerings for students, faculty, or staff. Types of interior advertising available include:

• Stair Facings
• Top-Mounted Frames (Above Passengers)

• Stair Facings

Campus Transportation Offerings
UB operates a fleet of 24 buses daily, providing inter-campus transportation for more than 2.9 million passengers a year. These buses provide an abundance of advertising and marketing space. They travel between the North and South campuses seven days a week.

Parking & Transportation Services currently owns and operates 8 shuttles (including paratransit service) servicing 228,000 passengers a year. These 25-passenger minibuses service the Red, Green, and Yellow Lines on the North Campus, and the Orange Line on the Main Street Campus. They, too, provide high exposure promotion and marketing avenues.

View or Download this information as a PDF brochure (2pgs., 141kb)

Contact Information
Parking and Transportation Services
Linda Velazquez
102 Spaulding Quad, North Campus
(716) 645-3943
Email

Related Sites

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